What I Did
I designed the user interface for the app as well as the mock up for the microsite that will give the app its online presence. To aim for a user centered design, the website and the app provides tutorials and guides on how to use the app. The app's navigation architecture had to be incredibly straight forward so that impaired users can still navigate around the app.
Understanding The Problem
We've analyzed the experience of a typical user for a taxi. They would hail a cab via phone call and wait for the cab driver to come and pick them up or hail one of the available cabs in the area (airports). Most people will not know who they their cab driver is and the price is always left a mystery till the end of destination.
Understanding Our Targeted Audience
We found that users who would most benefit from our app are those who frequently like to visit social venues to drink and meet with people. That is why we provided ways for users to find popular places to drink and socialize as well as provide redeemable rewards relating to their lifestyle. This is to encourage them to use our app over our competitors.
A balance of simplicity and choices gives users to immediately start finding a cab by inputing their start location and their destination. The star allows them to select their current position or favorited addresses. Icons are used to help support the usability of the app as relevant images.
Find a Cab
Using your current location or the starting point you provided, you will be shown all available cabs within the area and selecting them will give their rates, and the profile of the driver.
Cab Driver Reviews
We found it critical for users to be able to personalized their ride with cab drivers they trust. A good review would give cab drivers incentives to provide better services and help them stand out.
Express Points Shop
We've given users an incentive to use the app while also gaining great benefits. Frequent cab users would see this as an added bonus and the rewards would be of relevance to the targeted cab users.
Are you able?
As we try to promote safe methods of getting home, we thought of a feature that would test if you were able to get home safely. As this process could be very elaborate, our team came up with three solutions to measure the users:
- A series of motor tests in the form of games and challenges on the app
- A breatholyzer for the phone you could get an accurate reading
- You input the number of drinks you've had and based on the physical profile users put in ahead of time, will determine your B.A.C.
Users can store their favorite cab drivers or events or places to drink giving them more reaosn to use the app since people who are more likely to use the app are frequent drinkers.
Why Use This App?
Our main focus with Taxi Touch is to provide alternative methods for drunk/impaired users to get home safely in the hopes that the long term effects reduces the number of accidents related to impaired driving. Our aim was to develop good habits for getting home safely. One of our features suggests hot spots to socialize and drink as a way to help encourage users to use the app. Our justification for providing these features will allow users to build their trust that Taxi Touch is there to help you have a good time and be safe while saving others.